How Instagram Reels Changed the Entire Social Media Dynamics

The introduction of reels by Instagram has changed the social media game completely. Even technologically cripple people cannot escape from the influence of social media. Out of all the social media platforms, Instagram is emerging as the most used platform. According to a report, there are 1 billion active users on Instagram every month.

Reels have completely changed the dynamics of the consumption of long videos. Youtube was even forced to introduce its short video feature called Youtube Shorts”. Right after the Ban on Tiktok in India, many TikTok creators shifted to Instagram to create and share their content. There was even news of Instagram paying Tiktok creators to leave their platform and make a shift to Instagram. The social media agencies in Kolkata also think reels to be one of the best ways to promote a business, cause or service on Social media.

Be consistent with your content and in no time you can get a lot of views on your content and gain new followers. If you feel naive in creating reels for Instagram, then you can also hire a professional to do it on your behalf. If you are searching for a social media agency in Kolkata, then reach us, Marko & Brando, one of the best Digital marketing and social media marketing agency in Kolkata.

Types of reels you can make-

1. Entertainment reels- On Instagram you can make reels that are entertaining and the audience can watch the content to relax and pass their time. 
2. Boost Sales- you can even use this platform to promote your product by making reels of it. You can hire any social media agency or you yourself can do it or can promote it through Social media influencers. 
3. Travel content- you can create content on places to visit, itinerary, and the budget required for that place and share it on social media in reel format. Use your creativity while making the travel content, you will easily get a base of an audience on your content. 
4. News- given the time limit and the expansion of reels, even news is now delivered in reel format. Due to its time limit, important and to-the-point news is delivered.

How have reels changed the entire Social media dynamics?

1. Reels can be entertaining and informative- reels on Instagram can be a great tool for businesses to showcase their business in a creative fun way. In less than a minute or two, the creators can share the information which is compact and to-the-point information. Remember, making a video only funny won’t be valuable, you should provide some information to the users as well.
2. Reels can be easily created and consumed- you can make a reel just by using your smartphone. The editing for the reel videos is also easy to make and does not require any other video editing software. All you need is some creativity, a little investment of your time and your content. As people these days have concentration issues, the short length of the videos can easily be consumed by the users and does not require the user’s full attention.
3. You can monetize Instagram reels- About75% of instagram users take action like downloading an app, visiting a site or buying from it by seeing Instagram ads. This is the reason, many social media agencies claim that the Instagram community is planning to monetize reels. This will help content creators who use this platform to boost sales on their website, earn a little extra apart.
4. The content is available permanently- Unlike Instagram's other feature ‘Stories’, which disappears after 24 hours, reels are available on the platform till the time you are not deleting them. To maximize the views on your IG videos, you can even share them on stories. Also, you can get views at any duration of time after uploading your content.
5. Instagram rewards its content creators- as the user count of Instagram is increasing, Instagram rewards its users by displaying their videos on other users’ feeds or on the explore feed. As a result, this increases the user’s reach and likes and helps them gain new followers. This also encourages the users to create more reels as the audience reachability is the highest with reels.

Social media agencies that’s why use this tool to gain reachability.